PPC ads can appear on websites, on apps, and on search engine result pages (SERPs) through search engine marketing.Įcommerce PPC management involves at least three parties: What is ecommerce pay-per-click (PPC) management?Įcommerce PPC management is the process of setting up, managing, and optimizing your ecommerce business’s pay-per-click (PPC) campaign-an online advertising model in which you pay a fee for every click your ad gets.
With pay-per-click (PPC) advertising, ecommerce businesses have the ability to intelligently advertise to prospective customers, with an added bonus: Unlike other digital advertising models, PPC advertising means you only pay when someone clicks on the ad.Īhead, learn all about the process of ecommerce PPC management, the advantages of this advertising model, and best practices for doing it effectively. Thanks to demographic and browsing data, you can target digital ads based on actual, identified needs of your target customers. Gone are the days when you had to make an educated guess about your customers’ whereabouts and interests in order to advertise to them.
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